Garth Williams

‘Flow’ Installation, MGM Cotai

Role: Freelance - concept, design, creative direction, fabrication, execution

Commissioned to by OBSCURA to concept, design and execute this large-scale immersive art experience for MGM Cotai.

RiyadH ‘Mukaab’ Sky Scraper Cube

Role: Freelance - concept development, UX

Worked with a multidisciplinary team as a concept / UX contributor for interior experience journey of the futuristic city within the proposed 400m cube to be built in Riyadh.

‘Rabble’ Card Game

Role: Freelance - branding, design, packaging

Worked with a small startup as principle designer to brand and reboot this clever card/word game from the past.

‘MacroMe’ Cal Academy of Sciences

Role: Director of Innovation Academy of Sciences - concept, strategy, design

An internal initiative focused on elevating and monetizing the guest photo experience within the Academy. The experience combines nature, technology and art in service of creating one-of-a-kind guest portraits. By combining high resolution scans from the Academy's vast collection of 55 million specimens, with facial recognition / graphics programing, guests are transformed into fantastical beings, melding their features with lifeforms their choosing.

‘Mobile Delight’ Cal Academy of sciences

Role: Director of Innovation Academy of Sciences - concept, strategy, design

An internal initiative focused on the development of an omnipresent ‘meta-layer’ of content and interaction that connects guests with knowledge in new and meaningful ways throughout the Academy.

‘Emergence’ Sf Exploratorium

Role: Creative Director OBSCURA - concept, design, execution

To celebrate the grand opening of the SF Exploratorium, natural phenomena were exposed through unique experiments, captured on camera and then projected on the facade of the new building. The experiments were carried out in carefully designed, miniature replicas of the the building, resulting in a total integration of phenomena with architectural form. No computer graphics were employed to create the experience.

Dallas Cowboys AT&T Stadium Fan Experience

Role: Creative Director OBSCURA - concept, strategy, UX

The Cowboys Stadium fan experience empowers fans with a groundbreaking new platform that enables them to amplify their collective spirit to unprecedented levels. At the center of the experience is the interaction between mobile devices and a one hundred and thirty foot, robotic, high resolution display, equipped with high powered strobe lights.

Americas Cup - Flying on Water Exhibit

Role: Creative Director OBSCURA - concept, design

“Flying on Water” gave visitors to the Americas Cup Pavilion the ability to palpably experience the phenomena that make sailing possible. “Bernoulli’s principle” and other concepts were made interactive through the union of real wind and water, physical computing and projection mapping.

‘Aquam Circulus’ Terrarium Prototype

Role: Independent - concept, design, technology, construction

A computer controlled, self watering hydroponic terrarium that features a unique rain making system. It rains four times per day, recycling the same 20 gallons for approximately 6 months of maintenance free operation. Inhabiting the terrarium are a variety of rare, delicate, high altitude plants.

Genentech ‘MIRROMID’

Role: Creative Director OBSCURA - concept, design,

The Mirromid is a futuristic, immersive installation created for Genentech that let's one experience how medicine works inside of the body. The interior of the pyramidal structure is completely mirrored accept for the rear wall, which is composed of a grid of twenty two 47" thin bezel monitors. The experience was deigned with symmetry in mind. Being inside the Mirromid is very much like begin inside of massive video kaleidoscope. Through gestural control the user interacts with cells inside of the body, releasing antibodies to destroy cancerous cells.

Golden State Warriors - SF Arena

Role: Creative Director OBSCURA - concept development, strategy, client workshop facilitation

Concept development and client workshops focusing on interactive, immersive, display and lighting scenarios.

‘Prism’ modular display - Unibail-Rodamco-Westfield

Role: Creative Director OBSCURA - ux

Prism is a modular display platform designed for creating a large-scale and highly visual, interactive retail experience. Based on the parallaxing interaction model found in many contemporary web experiences, the user simple swipes to explore premium fashion content.

US Intelligence Community Black projects

Role: Senior Designer IDEO - concept, UX, IxD

Project 1: Over the course of this twelve month engagement our team tackled conceptual, tactical, interactive and cultural challenges regarding the consumption and sense-making of unprecedented amounts of information.

Project 2: A three month concept/design initiative focusing on the capture, sense-making and sharing of knowledge.

US Consumer Financial Protection Bureau

Senior Designer IDEO - concept, UX, IxD

The "CFPB" is an independent agency of the US government responsible for consumer protection in the financial sector. Over approximately one year our five person team created the complete consumer facing experience, (concepts, branding, information / interaction) of the Bureau.

US Social Security Administration

Senior Designer IDEO - Ux, IxD

Created a preliminary UX audit and re-design recommendations for the Social Security website. These insights helped to prepare the core team for the colossal task of the complete re-design.

Chase Bank - Future vison of digital banking

Role: Senior Designer IDEO - concept, ux, interaction

Over a three month engagement our team explored human behaviors around money by talking to a spectrum of real people, each with a wide variety of needs and challenges. Based on insights gained we rethought and redesigned the digital banking experience in support of our findings.

Avatar 'Pandora Rovr' Microsite

Role: Senior Creative AKQA - concept , art / technical direction , UX

James Cameron's Avatar takes place on Pandora, an exotic and dangerous moon teeming with biodiversity. In the spirit of the Mars Rover, we placed a rover of our own on Pandora, allowing the public to explore and document this amazing world. To achieve this we created a virtual acre of Pandora from hundreds of original 3D assets used to make the film and connected this to a web based front-end. The signature interaction of the experience is that users can photograph anything from any angle. When a photo is taken the coordinates are sent to a render farm, which creates a one-of-a-kind high resolution image on demand.

Avatar McDonald's 'Big Mac Thrill Card' AR

Role: Senior Creative AKQA - concept , design, technical direction

For the launch of James Cameron's Avatar, Big Mac boxes worldwide featured a "Thrill Card" which triggers one of three, Avatar augmented reality experiences.

Xbox 'Halo Believe' Microsite

Role: Senior Creative AKQA - concept development

The Believe Microsite features a real life diorama measuring over 1,200 square feet. A video fly-through was made of this incredibly intricate model and turned into a large, navigable web experience with numerous content rich waypoints throughout.

Xbox 'Mass Effect' Microsite

Role: Senior Creative AKQA - concept, graphic, motion, sound design

Mass Effect is a game with a story arc that traverses all corners of the universe. For the web experience we created a graphically/aurally rich, animated 3D cosmic exploration experience, allowing users to whiz from galaxy to galaxy to explore content.

Xbox 'Gears of War 2' Microsite & ARG

Role: Senior Creative AKQA - creative, UX , technical consultant

This experience captured the war-torn world of Gears of War by creating a deeply immersive web environment created from the actual game engine(unreal 3). Content in this environment was unlocked by a global treasure hunt of lost soldiers dog tags hidden in the real world. Each tag had a unique code that unlocked content in the environment. People who were lucky enough to find a tag were credited in the site for the content they unlocked.

Xbox 'Gears of War' Microsite

Role: Senior Developer - creative development - motion, graphic, sound design

We created a prequel that ends where this blockbuster game picks up. In our experience the protagonist is locked in a darkened cell with a limited supply of matches. The user is given a subtle cue to ignite matches to search the the cell for messages scratched into the walls. Once found these messages trigger flashback videos (gameplay).

Xbox 360 Global Launch Microsite

Role: Senior Developer - concept, creative development lead, motion & sound design

For the global launch of the Xbox 360 our team created a fun and immersive way to explore its upcoming titles and features through a series of games, interactive sounds and content controlled by the user in an immersive 3D environment.

Nike 'Airmax360' Microsite

Role: Senior Creative Developer AKQA

An interactive CG video microsite that allows the viewer to seamlessly explore the Airmax360 shoe from unprecedented vantage points - inside/out, micro/macro.

Target 'Two Day Sale' Augmented Reality

Role: Senior Creative - UX, technical consultant

We used augmented reality to enhance the Target 2 day sale ad. When the user visits the microsite with a printed ad from the newspaper, they can spin a wheel, select a gift and maybe win prize.